Case study · Halden
A slower, warmer storefront for a Nordic roaster.
Halden roasts small-batch coffee on Norway's coast. Their old site sold bags; the new one sells a ritual — and a subscription that keeps it going.
The challenge
Subscriptions were buried three clicks deep and mobile checkout lost almost half of its visitors at the shipping step.
What we did
We rebuilt the information architecture around the subscription, designed a calm system of cream, forest green and navy, and hand-built the storefront on Shopify with a one-page checkout.
The results
- +38%subscription sign-ups
- 1.4slargest contentful paint
- −22%checkout abandonment
“Plinth rebuilt our store in eight weeks and subscriptions went up by a third.”
Erik Lund, Co-founder
Next project
Northvane
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